Who’s That Girl

Get To Know Perth’s Marketing, Music & Pop Culture Diva.

Digital marketing consultant from Perth Demelza Leonard in her podcast studio for a photoshoot

About Marketing Consultant Demelza Leonard

Demelza Leonard is a Digital Marketing Consultant from Perth. Demelza is also a Marketing Connoisseur, Media Presenter, Creative Thinker, Music Maven and Pop Culture Enthusiast.

Dedicated to seeing others succeed, Demelza uses her experience in digital marketing and social media strategy to help give business owners and freelancers the tools and knowledge needed to promote their brand, business or self successfully.

In 2015, Demelza took the leap from a reputable corporate Marketing role to create her own Social Media & Marketing Consultancy, DL Social after realising there was a need for Small to Medium businesses to understand cost-effective Marketing methods and tools.

Since that time, DL Social has developed a strong portfolio of local and national clients across a diverse range of industries. From property to retail, fashion to weddings, F&B to entertainment; Demelza’s knowledge and ability allows clients to grow their brand awareness and see results.

However, Demelza’s work doesn’t stop there.

She is also the creator of Australia’s only online radio station for small business, freelancers and students, Boss Mode Radio. The station, which launched in 2018, pairs inspiring and educational programming with upbeat and motivational tunes from the 80s to today and attracts a loyal listenership weekly.

But this isn’t the only dalliance with media Demelza has had. A Bachelor of Communications and Broadcasting student, Demelza’s experience in media has seen her host several programmes on a number of Perth-based radio stations. She has also been the Dance Music Sub-Editor at Perth’s former premier street press, Xpress Magazine, is a nationally published music journalist, interviewed international musicians and artists and has hosted a live to air breakfast TV show.

Currently she holds the position as Music Presenter on The Couch TV show, airing weekly on Foxtel.

In 2018, she had the honour of being asked to MC a TedX affiliated event.

Now in 2019, Demelza is fusing her passion for Music and Pop Culture with her love of Marketing and Social Media, bringing her unique style of teaching using Social Media, Speaking Opportunities, New Media and Technology to share her story and expert tips.

Video may have killed the radio star, but a strong promotions and marketing strategy combined with out-of-the-box thinking is going to ensure a long life for your brand.

Be apart of this dynamic and unique way of learning.

Contact Demelza to get a head start on making your spark in your industry through training, consult sessions or speaking/ presenting roles.

Here’s to your success!

Meet Demelza

The Marketing Connoisseur

The Marketing Connoisseur

As a digital marketing consultant from Perth, Demelza has had experience in Marketing since 2009 in both the private and public sectors. She currently runs DL Social, a Marketing Consultancy for 4 years.

The Media Presenter

The Media Presenter

As a marketing consultant from Perth Demelza has worked in Media since 2002. She has a Bachelor of Communications and studied Broadcasting at the Western Australian Academy of Performing Arts.

The Creative Thinker

The Creative Thinker

Demelza is never shy to come up with out of the box ideas and campaigns for clients that make you say “Wow”!  

The Music and Pop Culture Enthusiast

The Music and Pop Culture Enthusiast

Demelza has had a love with music since the age of 3 and currently hosts the Talking Music segment on The Couch. 

Digital marketing consultant from Perth Demelza Leonard posing in a park for a photoshoot

My Values

Whether it’s through creative digital marketing strategy, presentations, marketing or workshops, it’s the values that Demelza upholds as a marketing consultant which ensures a high level of client satisfaction, every time.


Demelza ensures that her work whether it is presenting, teaching or writing resonates with her audience by using analogies, case studies and references that entertain and engage.


Demelza upholds a high standard of presentation and work ethic in any task she undertakes for clients.


Who wants to be like everyone else? Demelza likes to think with the right side of my brain to come up with new ideas that make people take notice and challenge the norm.


When Demelza sets herself a task, her aim is to do everything in her power to meet it. This ensures that she continues to push herself to reach further goals and create success for her clients.




Public Speaking


Youth Learning

Computer flat lay with office supplies scattered around it

i want to sparkle with demelza

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